Discover how each generation views housing options and makes decisions based upon shared experiences and background; and how each generation interacts with other generations.

Understand the  unique peer personalities and the 100 year history of organized real estate and financing!

Analyze asset planning, finance and taxation concepts as they relate to different generations.

This book has value to consumers as well as real estate licensees

It is an interesting, conversational read of 149 pages.

$29.95 - Buy Now

Generational Housing Specialist Certification

Overview of the Designation

Over the past two decades, there has been considerable attention paid to the focused real estate needs of senior citizens. Today we need to be more inclusive in our understanding of the impact of generational identification on other consumers in the marketplace.

People in each of the following generations is faced with challenges that are unique to their station in life:

Millennials - An emerging market buying earlier than any generation that has gone before. Its members include many foreign born people.

Generation X - They are the most active buyers but housing choices have changed to accommodate more family time and lessen commutes.

Boomers - Buyers in their highest earning years (but not all share the prosperity). Investments in real estate and the stock market have been depleted with the economic crisis.

Silents - The highest homeownership rates and with large equity. Tend to be conservative and stable although some are upgrading but down-sizing.

G.I. Generation - The original seniors, many now lost to us.

Issues that Uniquely affect Real Estate Decisions

In representing and counseling clients, it is important to recognize how the major financial issues listed below impact the purchase and sale of real estate by generational groups.

Generations in the Real Estate Workplace

While agents need to understand generational characteristics to truly "represent" the best interests of the client and thereby become the "Agent of Choice," brokers also need to understand generational differences to effectively recruit, train and retain agents and staff. Brokers also need to be aware of possible generational tensions that can arise within an office or within a transaction.

GHS™ Aspirations

A Generational Housing Specialist™ has taken the initiative to expand his or her knowledge about the specific needs and issues of each of these generations. The goal of the GHS™ professional is to build a strong relationship with each unique client and to establish a successful relationship with other professionals who are a part of the "team" working toward the highest and best interests of the client. Become the Agent of Choice and secure a Client for Life.

Become a GHS™

Earn the right to use the trademarked GHS™ logo and to identify yourself as a Designated Generational Housing Specialist™.

Home Study Class and Live Classes are available.

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